Mailyn Recalde

Mailyn Recalde serves as the National Marketing Coordinator at Plan Automotor Ecuatoriano S.A. - ChevyPlan Ecuador since May 2021, focusing on optimizing marketing budgets to meet national sales targets, developing referral and loyalty programs, and implementing disruptive marketing strategies. Previously, Mailyn held various roles in corporate channel coordination, commercial consulting, and marketing at companies including Instituto Superior Tecnológico Sudamericano, Claro Ecuador, Banco del Pacífico, and Diners Club del Ecuador. Mailyn holds a Master's degree in International Business with a focus on Competitive Strategy from Universidad Casa Grande and has completed multiple executive programs in business development.