Rudi Hefer

Commercial Director at Plan B

Rudi Hefer has a diverse and extensive work experience spanning several roles and industries. Rudi has held positions such as Commercial Director at Plan B Limited, where they focused on driving commercial value and revenue growth through channel development, product portfolio, and strategic business development. Rudi also served as Group Sales and Marketing Director at the same company.

Rudi has also worked at Solarix Networks Limited as Director of Sales and Marketing, with a focus on channel growth and revenue generation. Prior to that, they held the role of Director of Product Development and Marketing at the same company.

Rudi has experience in the telecommunications industry, having served as CEO of RackHosting (RackCentral) and Vibe Communications, where they were responsible for strategic growth and financial ambitions. Rudi also held the role of Chief Commercial Officer at Vibe Communications.

Additionally, Rudi has worked as CEO of IntelliPath, a bandwidth on-demand service provider, and as Sales Manager for New Zealand at Fraedom, a global market leader in cloud-based transaction management.

Earlier in their career, Rudi held various roles at Telecom New Zealand, including Account Director, Senior Product and Marketing Manager - Wholesale and International, and Senior Product Manager - Interconnect and Peering. Rudi also served as Chairman of the commercial stream at Pacific Partners Meeting (PPM) Asia Pacific, a consortium of 15 Asia Pacific carriers and telcos.

Prior to their positions in the telecommunications industry, Rudi worked as a Consulting Executive at IDC.

Overall, Rudi Hefer's work experience showcases their expertise in sales leadership, channel development, strategic business development, product development and marketing, and executive management.

Rudi Hefer completed the Company Directors Course at the Institute of Directors (IoD) in 2016. From 2012 to 2014, they pursued the Telecom Leadership Development Program at The University of Waikato. Hefer obtained a Bachelor of Business Administration (BBA) from Massey University from 2006 to 2012.

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