Laura Velásquez

Laura Velásquez is a seasoned marketing professional with extensive experience in donor engagement and integrated marketing strategies. Currently serving as Senior Manager of Recurring Gifts at Plan International Canada since June 2017, Laura has successfully developed strategies to enhance donor journeys and improve key performance indicators. Previous roles include Manager of Integrated Stewardship, Manager of Donor Loyalty & Insights, and Marketing Specialist in Donor Experience, where Laura focused on multi-departmental integration, personalization, and campaign execution. Prior experience includes positions at Geometry Global and Ogilvy & Mather Advertising, where Laura led marketing campaigns for high-profile clients such as Unilever and Scotiabank. With a solid educational background in Marketing and Advertising from Universidad Latina de Panamá and a Social Media Marketing Certificate from George Brown College, Laura combines strategic insight with hands-on experience to drive impactful marketing initiatives.