Ligia Yap

Ligia Yap is a seasoned marketing professional with extensive experience in various roles across multiple industries. Currently serving as the Marketing Manager for Planet Fitness in Panama since May 2017, Ligia also holds the position of Managing Partner at Bien Cuida'o, a boutique agency specializing in design and digital marketing, where responsibilities include developing and implementing marketing strategies. Prior experience includes roles as a Marketing & Communications Professional and a Communications Consultant, where Ligia managed marketing plans, communications strategies, and market research. Ligia's career began at Banco Delta S.A., overseeing marketing budgets and branding initiatives, and continued at Global Branding Group as a Brand Manager, coordinating marketing divisions and event management. Educational achievements include certifications and degrees in entrepreneurial studies, business communications, and marketing from prestigious institutions such as INCAE Business School and Universitat de Barcelona.