Regina de la Rosa

Director Of Sales Marketing at Planet Fitness

Regina de la Rosa is a seasoned marketing professional and business owner currently leading The Marketing Concierge Mexico since April 2024, focusing on enhancing client KPIs. With significant experience at Fitness para Todos from February 2021 to April 2024, Regina successfully launched the brand in Mexico, exceeding sales targets and managing a diverse team. Previous roles include Senior Marketing Manager at Chico's FAS, Inc., where Regina developed comprehensive marketing strategies and collaborated with global partners, and Brand Manager for Calvin Klein, overseeing inventory and budget controls. Additional experience as Marketing Coordinator for Grupo Axo involved launching major brands in the Mexican market, while early career at TANE focused on creating impactful marketing and advertising campaigns. Regina holds a Bachelor’s degree in Communication Sciences from Universidad Iberoamericana, Ciudad de México.

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