Andy Roberts

Andy Roberts has a diverse work experience in the sports industry. Andy was the Chief Marketing Officer at Planet Sport, where they led the marketing and strategy for various sports titles. Prior to that, they co-founded and served as a Director at Sport Acuity, a professional services business specializing in strategic consultancy for sports federations and media owners. Andy also founded and directed The Marketing Equation. Before that, they worked at DAZN Group as a Marketing Director, leading a global marketing team and achieving significant audience and revenue growth for the group's media brands. Andy also held leadership positions at Sky Sports, where they managed a team and worked on various commercial projects, and at KPMG UK as a Marketing & CRM Consultant.

Andy Roberts attended the University of Leeds from 1995 to 1998, where they obtained a BA (Hons) degree in Politics. In addition, they have obtained the Gold Award from The Duke of Edinburgh's Award.