Catherine Mitchell

Catherine Mitchell is the Director of Brand & Communications at PLANOLY. Prior to joining PLANOLY, Catherine served as Marketing Director at Habitbetter and Account Director at Conversation Piece Marketing & PR.

At Habitbetter, Catherine was responsible for AT&T social media community management and execution of several programs for clients including TexaSweet Grapefruit, NatureSweet Tomatoes, National Mango Board, Mothers Against Drunk Driving, Direct Energy and more.

At Conversation Piece Marketing & PR, Catherine tripled the monthly retainer for the agency’s largest account while serving as client relationship manager. Catherine also developed integrated marketing programs that utilized earned and paid media, original content, immersive events, social media ads, and influencer and ambassador programs with measurable results. In addition, Catherine oversaw team work streams and managed three direct reports specializing in media, social and creative services.

Catherine Mitchell has a Bachelor of Science in Public Relations from The University of Texas at Austin, and they also have a Business Foundations Certificate from the Texas McCombs School of Business.

Catherine Mitchell reports to Teresa Day, SVP of Marketing. A direct report to Catherine Mitchell is and Evan Welsh - PR Coordinator.