Bo Högberg

Bo Hu is an experienced executive in marketing and analytics, currently serving as General Manager for Direct to Consumer at Bestow Life Insurance since February 2022. Prior roles include Vice President of Growth & Analytics at Oportun, where Bo led digital marketing initiatives that increased revenue by 30% while halving acquisition costs, and Head of Marketing Strategy and Analytics at Affirm, Inc., where responsibilities included developing marketing experimentation and segmentation frameworks. Bo also held key positions at Credit Karma and Capital One, focusing on digital growth marketing and business management, respectively. Academic credentials include a Bachelor of Science in Chemical Engineering from Cornell University.