Apryl Alexander-Savino is a highly experienced events and marketing professional with a diverse range of roles and responsibilities. Apryl'smost recent position as the Senior Director of Events and Marketing at the Plastics Industry Association involves leading and developing marketing strategies, managing event logistics, vendor relations, and contract negotiations, and implementing tracking systems to measure the effectiveness of marketing and events efforts. Prior to this, Apryl worked as the Principal and an independent events professional at Persnickety Planning, where they specialized in delivering personalized and unforgettable event experiences. Apryl also has extensive experience in conference and event management, having served as the Senior Director of Conferences and Events at the Association for Talent Development (ATD), the Director of Meetings at AdvaMed, and the Director of Event Strategy at Life Sciences Conference Group, LLC. Apryl's earlier experience includes roles as an Event Director/Senior Manager at SmithBucklin, an intern at New Balance, an Event Manager at TAPPI, a Program Coordinator at the Muscular Dystrophy Association, and a Marketing Associate at Corporate Executive Board. Throughout their career, Apryl has consistently demonstrated their ability to plan and execute successful events, manage budgets, and lead cross-functional teams.
Apryl Alexander-Savino CAE, CMP, DES has a Bachelor of Science in Business Administration (B.S.B.A.) with a focus on International Business and Marketing from the University of South Carolina Darla Moore School of Business. Apryl also completed the Conference and Meeting Management Certificate Program (CMMC) at The University of Georgia. Apryl furthered their education by obtaining an MBA from the Questrom School of Business at Boston University, with a specialization in Leadership and Organizational Development as well as Public and Nonprofit Management.
In addition to their formal education, Apryl has acquired several certifications throughout their career. Apryl is a Certified Association Executive (CAE), having obtained this credential from ASAE: The Center for Association Leadership in January 2017. Apryl is also a Digital Event Strategist (DES), earning this certification from the Virtual Edge Institute in December 2015. Apryl holds the Certified Meeting Professional (CMP) certification from the Convention Industry Council, which they achieved in July 2010. Most recently, Apryl acquired another Digital Event Strategist (DES) certification from PCMA in 2020.
Based on the information provided, Apryl Alexander-Savino CAE, CMP, DES has a strong educational background with a focus on business administration, international business, marketing, conference and meeting management, leadership, organizational development, and public and nonprofit management. Apryl has also continuously pursued professional certifications to enhance their expertise in association management, digital event strategy, and meeting planning.
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