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Danielle R.

Digital Marketing Specialist at PlayPower

Danielle R. started their work experience in 2000 as a Student Employee in the audiovisual resources department at Bloomsburg University. Their responsibilities included answering phones, managing paperwork, booking equipment, delivering equipment, troubleshooting equipment, and making signs/banners.

In 1997, Danielle joined The Bon Ton Stores Inc. Danielle worked on the sales floor, selling products and providing service to customers. Danielle also served as an authorizer, responsible for authorizing transactions, processing post voids, and providing change for registers.

In 2002, Danielle joined Gregory Welteroth Advertising, where they held various roles. Danielle started as a Customer Assurance Agent for a two-week project, collecting data from John Deere dealers through phone surveys and formatting the data into Excel spreadsheets. Danielle then became a Creative Coordinator, reserving ad space and providing insertion orders to the media. Later, they worked as an Account Executive, assisting the Regional Manager and Creative Coordinator in their daily routines. Danielle performed data entry, maintained buying calendars in Excel formats, and created insertion orders. Subsequently, they became a Regional Account Manager, managing daily routines in the region, supervising and coaching team members, and maintaining buying calendars. Lastly, they served as an Assistant Account Manager, managing the day-to-day routines of the Cub Cadet account, supervising and training team members, and maintaining Excel tracking spreadsheets.

From 2004 to 2018, Danielle worked at Shop Vac Corporation. Danielle first held the position of Marketing Assistant, working closely with the engineering department to set up new products and make changes to existing ones. Danielle also provided the art department with information for packaging, labels, instruction manuals, and parts lists. Additionally, they proofread artwork in multiple languages. Later, they became the Social Media Manager, creating, implementing, and maintaining social media campaigns across multiple platforms. Danielle monitored and analyzed the effectiveness of these campaigns, staying up to date on changes to existing social media platforms and new platforms as they became available.

In 2018, Danielle joined PlayPower, Inc. as a Digital Marketing Specialist. However, the end date for this role is not provided.

Overall, Danielle R. has a diversified work experience with expertise in digital marketing, social media management, account management, and coordination of marketing activities.

Danielle R. attended Bloomsburg University of Pennsylvania from 1997 to 2001, where they obtained a Bachelor's degree in Marketing.

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