Ben Pelz

Ben Pelz is a seasoned User Acquisition Expert with extensive experience in managing high-budget campaigns and developing strategic initiatives. At Playtika, responsibilities include overseeing user acquisition for major titles with budgets exceeding $6M monthly, focusing on performance monitoring and complex data analysis to enhance KPIs and engagement. Prior to Playtika, Ben worked as a Marketing Analyst at PubPlus, where duties involved planning and optimizing campaigns across various platforms and utilizing analytics tools to maximize revenue. Additionally, Ben served as a Financial Economist at Netafim, focusing on costing and budget management. Ben holds a Bachelor's degree in Business Management and Economics from Reichman University.