Michelle B.

Michelle B. has extensive work experience in analytics and data management roles. Michelle is currently working at Plex, Inc. as the Director of Analytics, responsible for driving the effectiveness of marketing and growth initiatives. Michelle previously worked at MIT Technology Review as the Director of Analytics, where they implemented site analytics tracking and integrated data from WordPress CMS into dashboards and tools. Michelle also served as the Analytics Lead at The Markup, building a platform to measure the impact and reach of the organization while respecting user privacy. Michelle has a background in digital analytics and optimization, working as the Senior Manager of Digital Analytics at NPR and as a Web Business Analyst at TripAdvisor. Michelle also has experience at Bose Corporation, where they supported the Online Commerce Group as a Web Analyst and provided analytical support to the Military and Club channels as a Sales Information Analyst. Overall, Michelle has a strong background in delivering data-driven insights, implementing analytics tracking, and optimizing performance in various industries.

Michelle B. earned a Bachelor of Arts degree in American Studies from Brandeis University, graduating in 1996. In addition to their undergraduate education, Michelle has obtained several certifications. In July 2013, they received the Google Analytics Individual Qualification Certificate from Google. In May 2015, Michelle completed the Getting and Cleaning Data and R Programming courses, both resulting in Coursera Verified Certificates. In June 2015, they obtained another Coursera Verified Certificate for completing the Exploratory Data Analysis course. Additionally, Michelle obtained the Google Tag Manager Fundamentals certification from Google in June 2017 and the Google Analytics Individual Qualification in December 2017. Their most recent certification, the Google Analytics for Power Users, was obtained in August 2018.