Kenneth Friend

Senior Art Director at Plow & Hearth

Kenneth Friend has worked in various positions in the field of art and graphic design. Kenneth started their career at Virginia Commonwealth University as a Graphic Lab Monitor from December 2008 to December 2009. Kenneth then joined Plow & Hearth, where they progressed from a Production Artist (March 2010-October 2011) to a Graphic Designer (January 2011-March 2015) and then to a Senior Graphic Designer (March 2015-November 2016). Kenneth then served as an Art Director (November 2016-October 2020) and finally as a Senior Art Director (October 2020-present) at Plow & Hearth. Throughout their career, they have been involved in conceptualizing and executing campaigns for catalogs, social media, and branding. Kenneth has also directed large-scale photoshoots and managed teams of photographers, stylists, videographers, producers, and assistants. Additionally, Kenneth has acted as a super-user for Digital Asset Management software and has collaborated with software developers to tailor the software to the company's needs.

From 2004 to 2009, Kenneth Friend attended Virginia Commonwealth University, where they earned a Bachelor of Science degree in Creative Advertising.

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