Madhuresh Srivastava

Madhuresh Srivastava is an experienced professional in consumer insights and marketing, currently serving as CX Manager at Plymouth Rock Assurance since July 2022. Prior roles include Consumer Insights Consultant at TIAA and Consumer Insights Specialist at Driven Brands, Inc., where successful segmentation studies resulted in significant cost savings. Madhuresh began a career at Volkswagen India as Senior Manager of Product Marketing, establishing a Consumer Insights function and reducing research costs by 25%. Additionally, experience at Nielsen included servicing major clients and innovating consumer journey mapping techniques. Academically, Madhuresh holds a Master's in Analytics with a focus on NLP from Harrisburg University and an MBA in Marketing and Consulting from the University at Buffalo.