Juan Manuel Higueras Moreno

Juan Manuel Higueras Moreno is a seasoned digital marketing professional with extensive experience in paid social and performance marketing. Currently serving as the Global Head of Paid Social at Podimo since January 2022, Juan Manuel leads the Paid Social team to achieve ambitious marketing goals across platforms such as Facebook, Instagram, TikTok, and Snapchat. Prior to this role, Juan Manuel was a Performance Manager at Global Alumni Education, where the focus was on PPC campaigns for lead generation, and an SEM Manager at Arimetrics, responsible for optimizing campaigns for a diverse client base. Additionally, Juan Manuel held the position of Digital Marketing Manager at ShoppyDoo Network, creating and optimizing digital marketing campaigns and developing SEO strategies. Juan Manuel holds a Licentiate degree in Publicidad y Relaciones Públicas from Universidad Complutense de Madrid and a postgraduate degree in Web Analytics & Digital Business from Inesdi Business Techschool.