Olivia Baxter

Olivia Baxter is a seasoned marketing professional currently serving as Senior Manager of Lifecycle Marketing at Podium since January 2023, where the focus is on enhancing local businesses' communication and growth through technology. Prior to this role, Olivia held the position of Senior Manager of Customer Marketing at edX, driving lifecycle marketing strategies that increased revenue and customer engagement for millions of users. Previous experience includes roles as Customer Marketing Manager at Formlabs, where revenue-generating campaigns were developed, and as Associate Marketing Manager at Cengage, implementing onboarding campaigns to retain customers. Olivia's career also includes early positions in marketing coordination and public relations. Currently, Olivia is pursuing an MBA at the Questrom School of Business at Boston University, building on a Bachelor's degree in Public Relations and Political Science from Boston University.