Russell Loarridge

Russell Loarridge is a seasoned commercial officer currently at Point Sigma, where expertise in harnessing AI insights is leveraged to enhance business intelligence. With over 25 years of experience as the founder and consultant of New Name Business Marketing, Russell specializes in go-to-market strategies for businesses aiming to accelerate client onboarding and expand into new markets. Previous roles include Vice President of International Sales at ReachFive, where international expansion strategies were implemented, and a successful tenure at Akamai Technologies, overseeing the transition of Janrain's EU business. Russell has held key positions at prominent companies like Bazaarvoice, Bentley Systems, and Lagan Technologies, demonstrating a strong track record in sales leadership and business growth. Educational background includes a Bachelor of Science in Industrial Technology & Management Sciences from the University of Bradford.