Åsa Borg

Åsa Borg is the Chief Marketing Officer at Polestar. Åsa has previously worked as the Chief Operating Officer at Care by Volvo and as the Marketing Director and Vice President Marketing EMEA at Volvo Cars. Borg has been instrumental in several successful EMEA car launch campaigns, including XC60 Moments, XC40 Things, V60 Protect what is important, Made by People, and the Launch campaign for S/V90 feat Zlatan Ibrahimovic. Åsa is a member of the EMEA management team as well as the Global Communication Marketing Leadership Team.

They are on a team with Jörg Brandscheid - CTO, R&D, Johan Malmqvist - CFO, and Mikael Björklund - Chief Digital Officer. Their manager is Thomas Ingenlath, CEO.