Lisa Franco

Lisa Franco is an accomplished marketing professional with extensive experience in various leadership roles within eCommerce and outbound marketing. Currently serving as the Senior Outbound Marketing Manager at POLYWOOD® since November 2022, Lisa previously held positions such as Senior Marketing Manager at JiffyShirts.com and Marketing Contractor during a self-employed tenure. Notable achievements include optimizing over 1,000 SKUs on major marketplaces and leading marketing efforts for five apparel brands at DAI Holding, LLC. With a strong background in demand planning and analytics from Coldwater Creek and substantial experience in direct marketing and catalog management at Brookstone and The Sharper Image, Lisa holds a Master’s degree in Marketing Analytics from Bentley University and a Bachelor's degree in Business from Saint Anselm College.