Roberto Rodriguez

Roberto Rodriguez has a diverse set of work experience spanning multiple industries and roles. Roberto has held senior positions such as Director of Commercial CRM Strategy & Execution at PCNA and Director of Marketing Operations & Enablement at PCNA, where they focused on customer segmentation development, digital transformation, MarTech oversight, and marketing automation. Prior to this, they worked as the Global Marketing Operations Manager at TE Connectivity, where they focused on marketing technologies, lead management, and analytics. Roberto also has experience in the healthcare industry, having served as the Sr. Director of Mobile Product Management & Operations at Digitas Health LifeBrands and as a Marketing Director at Lasertone Corporation. Roberto has also worked as a Freelance Marketing Consultant and held positions in e-commerce operations and program management. Throughout their career, Roberto has demonstrated expertise in CRM strategy, marketing operations, digital marketing, and data analytics.

Roberto Rodriguez achieved an HRM Certification in Human Resource Management from Villanova University, where they attended from 2003 to 2007. Prior to that, they obtained a Certification in Emergency Medicine from Edison State College, from 1998 to 2000. In addition, Roberto has obtained various certifications, including the ABM Foundations Certification from Demandbase in 2020, the Perfecto Mobile - Manual Testing Certification from Perfecto Mobile in 2015, and the Google Analytics Certification from Google Digital Academy (Skillshop) in December 2020.