Sara Peláez Medina

Sara Peláez Medina is a seasoned professional in social media, influencer marketing, and content strategy. Currently serving as the Head of Social Media, Influencer Marketing & Content Specialist at Pool CP since April 2022, Sara previously held roles at The Summer Agency and co-founded Revista Verbena, focusing on strategic content and SEO optimization. With extensive experience at Microsoft, Sara led content strategies across various platforms and markets, contributing to significant user engagement and branded content initiatives. Additionally, Sara has a rich freelance background in journalism, writing for notable publications such as T Magazine and i-D Spain, alongside a history in content copywriting at Groupon España. Educational qualifications include a Licenciatura in Periodismo from Universidad de Málaga and multiple certifications in digital marketing and social media strategy.