Kia Saarinen

Kia Saarinen is a seasoned professional with extensive experience in digital channels, business change management, and process development within the financial services sector. Currently serving as Development Manager for Digital Channels at POP Pankki -ryhmä / POP Bank Group since December 2021, Kia leads Salesforce CRM Financial Services Cloud implementation and acts as the CRM business product owner. Previously, Kia held the role of Business Change Manager at Santander Consumer Bank - Nordics and spent over a decade with Santander Consumer Finance Oy in various positions, including Business Development Leader and Process Manager, focusing on enhancing retail sales effectiveness. Early career experience includes a position as Vertu Specialist at Nokia and roles as a Collections Agent at Citigroup. Kia holds a Master's Degree in Marketing from Hanken School of Economics and a Bachelor's Degree from the University of Turku.