Cristina da Silva

Cristina Da Silva is an experienced marketing professional with a strong background in merchandising and retail management. Currently serving as Coordenadora de merchandising at Pop Trade Marketing since August 2023, Cristina previously held the position of Supervisora de merchandising Pleno at SPAR Brasil from July 2021 to July 2023, where responsibilities included weekly PDV visit scheduling, team management, and KPI analysis across 45 stores. Earlier roles include Supervisora de merchandising Junior and Promotora Lider at SPAR Brasil, and Promotor de vendas at Reckitt. Cristina's career began in retail sales as a Vendedor at Giulia Baby, supplemented by administrative experience at MAAS Contabilidade. Cristina holds a degree in Serviço Juridicos from ETEC - Albert Einstein and is pursuing a Bachelor's degree in Administração at Anhanguera Educacional.