Amanda Bankes has a diverse work experience in marketing and communications roles spanning multiple companies. Amanda is currently working as a Senior Marketing Manager at Poppy since July 2022. Prior to this, they held the position of Senior Partner Program Manager at Versapay from March 2022 to July 2022, and earlier served as the Partner Communications Manager from April 2021 to February 2022.
Before joining Versapay, Amanda worked at Centreon as the Global Partner Marketing Manager from January 2021 to April 2021, where they developed integrated marketing and communication campaigns to build brand awareness and demand generation. Additionally, they managed a channel partner co-marketing program to align partner goals with company objectives.
Prior to Centreon, Amanda worked at Soroc Technology in various roles. Amanda started as the Communications and Recruitment Coordinator from January 2016 to December 2016, where they developed marketing communications collateral and managed social media content. Later, they transitioned to the role of Alliances and Marketing Manager from January 2017 to August 2018, where they managed partner relationships and developed corporate marketing materials.
Amanda's early work experience includes positions at Canadian Tire Corporation, where they served as the Coordinator of Government Relations from January 2014 to December 2014 and as a Communications Project Coordinator from January 2015 to October 2015. In these roles, they managed lobbying registries, planned cross-functional events, and implemented communication plans.
Overall, Amanda Bankes has demonstrated a strong track record in marketing and communications management, with experience in areas such as partner programs, brand awareness, demand generation, and project coordination.
Amanda Bankes obtained their Bachelor of Arts degree in Communications Studies and Women and Gender Studies with a double major from Wilfrid Laurier University. Amanda attended this university from 2008 to 2012. Subsequently, in 2012, they enrolled in Humber College, where they completed a one-year postgraduate certificate program in Public Relations, finishing in 2013.
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