Jeff Kaplan

Jeff Kaplan is an experienced marketing professional and entrepreneur, currently serving as the CEO of Popsycle Digital Marketing since June 2018. Under Jeff's leadership, Popsycle focuses on providing data-driven and technology-enabled performance marketing solutions to help businesses adapt to the dynamic Omni-Channel marketing landscape. Jeff's extensive background includes key roles at HBKDirect, LLC as a Partner since December 2010, and a series of progressive positions at Experian from April 2010 to June 2018, culminating in the role of Vice President of Sales. Earlier career experiences include working as an Account Executive at Equifax Direct Marketing Services and as a Senior Account Manager at TransUnion. Jeff holds a Bachelor’s degree in Marketing from Salem State University, with prior studies at Merrimack College.