Diego Amaya Betancur

Diego Amaya Betancur is an experienced professional in market intelligence and analytics, currently serving as Coordinador de Inteligencia de Mercado y Analítica at POSTOBON S.A. since April 2021, where responsibilities include leading a data team focused on architecture, visualization, reporting, and statistical modeling, as well as developing strategies for shopper loyalty. Prior experience includes a role as Lider Business Analytics at Crystal Hosiery Inc from May 2018 to March 2021, overseeing data strategy and compliance with data privacy policies, and a position as Analista Business Analytics at Cadena S.A. from August 2015 to April 2018, where Diego focused on loyalty programs and developed analytical models to support client growth. Diego holds a degree in Statistics and Marketing from Universidad Nacional de Colombia and an Especialista en Gerencia de Mercadeo from Corporación Universitaria Americana.