William B. Choi has a long history of work experience. From 1999 to 2001, they worked at PwC as a Management Consultant. In 2011, they founded and launched BackJoy Korea, becoming the #1 in Asia and #2 in global sales. William B. also won the "Best Product Innovation" and "Best of The Best Brand" Award. From 2018 to present, they have been the Co-Founder of Posture AI, a smart wearable posture science company that solves backpain through AI embedded sensors. This company was the Country Nominee for South Korea as "The Best Digital Solution in Health & Well-being" and received the "Good Technology Award 2022" in IoT. Additionally, William B. Choi is the Founder & CEO of CB Williams Energy Group, an early pioneer and inventor of Catalate, the first generation platform laser technology. William B. is also a Pre-Seed, Seed, and Series A investor to high growth startups.
William B. Choi has a diverse educational background. From 1987 to 1993, they attended St. George's School. William B. then attended Western University from 1993 to 1997. William B. went on to pursue an MBA at Yonsei University from 1998 to 2000, during which time they also completed a Fellowship at Keio University in Business Administration from 1999 to 2000. In 2010, they attended London Business School.
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