Susie Potter

Susie brings nearly 20 years of experience as an agency director and strategist, empowering global brands to make genuine connections with cross-cultural markets. Susie’s insight into the customer journey helps brands to find the most relevant and timely moments to capture consumer attention. Susie crafts the marketing funnel to align with buyer motivations, designing marketing ecosystems that allow the creative to shine. Susie thrives on challenging brands to probe more deeply and thoughtfully into the Hispanic mindset and create authentic messages that connect. She is proud to have worked with many leading brands including: McDonald’s, Absolut, Chili’s, Jack Daniel’s, Bose, EnergyStar, Samuel Adams, Fidelity Investments, and Subway.