Manny Rodriguez

Manny Rodriguez is the chief marketing, experience and customer officer for UCHealth, a nationally recognized, nonprofit health care system with operating revenue of $5.4 billion and a workforce of more than 28,000 people. UCHealth includes 12 Colorado hospitals, with about 2,000 inpatient beds and more than 150 clinics in Colorado, southern Wyoming and western Nebraska. Mr. Rodriguez joined UCHealth in June 2015 and is responsible for overseeing brand, marketing, advertising, sponsorships, communications and patient experience.

A seasoned marketing executive with proven success, Mr. Rodriguez is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, Rodriguez established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.

As chief experience and customer officer, Mr. Rodriguez focuses on enhancing the service and care that patients and family members experience in every interaction with UCHealth. He works closely with multiple departments at UCHealth and deploys innovative technologies and partnerships to enhance experience throughout the continuum of care.