Bridget Shafer

Bridget Shafer currently serves as the Business Intelligence and Analytics Manager at PPL Corporation since February 2019, where expertise is applied in driving analytics and actionable marketing insights. Prior to this role, Bridget spent 20 years at Rodale Inc., culminating in the position of Executive Director of Marketing Operations. During this tenure, responsibilities included leading teams in customer analytics, statistical modeling, segmentation, and managing the Customer Marketing Database. Additional roles at Rodale encompassed positions from Database Marketing Analyst up to Senior Director of Business Intelligence and Analytics, contributing significantly to sales reporting, trend analysis, and customer profiling. Bridget holds a Bachelor of Science degree in Quantitative Business Analysis from Penn State University.