Carolyn Nye is an accomplished marketing professional with extensive experience in digital marketing and strategy. Currently serving as the Director of the Digital Interactive Group at Acxiom since January 2014, Carolyn manages client digital acquisition campaigns and leads a team in creative development. Additionally, Carolyn contributes to Practical Ecommerce and previously held the role of Director of the Digital Interactive Group at USADATA. With a solid foundation in email marketing and web initiatives honed during a tenure as Email Marketing Manager at S&S Worldwide, Carolyn’s career also includes experience as a Financial Advisor at Waddell & Reed and Advertising Manager at The Torch. Carolyn holds an MBA in International Marketing and E-Commerce from the University of New Haven and a BS in Marketing from the University of Massachusetts Dartmouth.
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