Alexander Stalzer

Director, Merchant Strategy at Praella

Alexander Stalzer has a diverse work experience in the field of eCommerce and digital marketing. Alexander currently works as the Director of Merchant Strategy at Praella, where they evaluate opportunities and potential challenges for incoming projects and provides support to strategic account and sales teams. Alexander previously served as a Strategic Account Manager at Praella and HulkApps, where they provided eCommerce and marketing strategy for multiple client brands and led brand and eCommerce platform rollouts.

Prior to that, Alexander worked at Candela Medical as an eCommerce and Web Projects Manager, leading a global eCommerce rollout and achieving significant online sales growth. Alexander also executed annual promotional campaigns and introduced targeted marketing tactics for successful growth.

Before Candela Medical, Alexander worked at Life Fitness, where they held various roles, including Associate Manager of Digital Marketing, eCommerce Specialist, Strategic Planning Analyst, and CSS Website Administrator/Data Analyst. In these roles, they created and managed content for global sites, improved engagement and user experience, optimized eCommerce sites, and coordinated cross-functional projects.

Overall, Alexander Stalzer has extensive experience in eCommerce strategy, project management, and digital marketing across multiple industries and global brands.

Alexander Stalzer completed their Bachelor of Science degree in Communications and Media Studies at Northern Illinois University from 2006 to 2011. In terms of additional certifications, they obtained the Shopify Plus certification from Shopify Plus in February 2019. In February 2018, they received the BrightEdge certification, although no institution was mentioned. Alexander also obtained the Google Tag Manager certification in August 2016, and the Optin Monster certification from OptinMonster in January 2016. In addition, Alexander Stalzer acquired the Drupal certification from the Drupal Project in January 2015. Although Google Analytics is included in the list of additional certifications, no specific information regarding the institution or time of attainment is provided.

Links

Previous companies

Life Fitness logo

Org chart