Lauren Ruff

Lauren Ruff has extensive experience in the field of graphic design and branding. From 2006 to 2016, they worked as a Senior Graphic Designer at Lexmark Enterprise Software. In this role, they gained valuable expertise in creating visually appealing materials.

In 2016, Lauren embarked on a freelance career as a Designer, focusing on re-envisioning the Pramata Brand. During this time, they were responsible for designing and art directing brand styles, marketing materials, and website banners. Additionally, they excelled in simplifying complex software concepts into easily understandable illustrations.

In 2016, Lauren transitioned to become the Art Director at Pramata. Lauren played a pivotal role in understanding and influencing the Pramata story, ensuring that all creative content aligns with the brand guidelines. Lauren also developed a content marketing strategy that supported the brand's short- and long-term initiatives.

Later, Lauren took on the position of Director of Content + Creative at Pramata in August 2019. In this role, they continued to collaborate with executives and teams to own and shape the Pramata story. Lauren oversaw the creation of on-brand and consistent content for various channels, including online, social media, email, video, print, and in-person engagements. Lauren'sexpertise in optimizing the user experience and determining effective marketing methods further enhanced Pramata's brand.

Lauren Ruff attended Johnson County Community College from 2000 to 2004, where they obtained an Associate of Arts (AA) degree in Graphic Design.