Luz Ariana Araoz

Luz Ariana Araoz is a Digital Solutions Analyst at PRé Sustainability since January 2022, focusing on developing tools for fact-based sustainability calculations for business users. Previously, Luz worked as a Sustainability Consultant at EcoReview, conducting research to enhance guidelines for Environmental Cost Indicator (ECI) verification. Luz's experience includes roles at Mars and Kellogg Company, excelling in sales and account management, with a strong track record in negotiations and promotional planning. Luz began a career at The Hershey Company as a Marketing Trainee, leading projects that resulted in cost savings and brand relaunch efforts. Luz holds a Master's degree in Sustainable Business and Innovation from Utrecht University and an Engineer's degree in Industrial Engineering from Tecnológico de Monterrey.