Michael Racic

Michael Racic is the President of Prebid.org and the Co-Founder of Upshot Strategy, a boutique consulting firm. Michael has a strong background in programmatic and data, with experience at companies like Fandom, icrossing, and Rocket Fuel Inc. Throughout their career, Michael has held various executive positions focused on media operations, integrated planning, and digital communications. Michael holds a BBA in International Business and Marketing from Hofstra University.