Helena Hammarström

Helena Hammarström is an experienced professional in concept development and marketing communication, currently serving as a Concept Development Manager at Preem AB since January 2018. In this role, Helena manages the development of various station concepts, aligning them with business goals and strategies to enhance brand identity, customer loyalty, and sales. Previously held positions include Marketing Communication Manager at Forex Bank AB, where Helena led new brand strategies, and Marketing and Project Manager at RedPages Media AB, focusing on market communication and event organization. Earlier experience includes marketing responsibilities at KCI Medical AB and product development at SAS, combined with foundational roles in the hospitality industry. Helena has also pursued several educational courses in sustainability, digital marketing, and strategic business development, showcasing a commitment to professional growth and innovation.