Sini Lahti

Sini Lahti is an experienced digital marketing professional with a strong background in search engine marketing (SEM), digital marketing strategy, and business intelligence. Currently serving as SEM Manager at Premier Online Marketing since October 2020, Sini manages accounts for major apartment management companies in the US, focusing on campaign budget control, optimization, and A/B testing. Previous roles include Digital Marketing Manager at IPG Mediabrands, overseeing Amazon Mexico's digital marketing initiatives, and Senior Digital Marketing and Business Intelligence Manager at Sony Music Entertainment, conducting market research. Additional experience includes positions at ThinkTank new media, Cetesdirecto, Grupo Orlux S.A. de C.V., Organizacion musical Olympus, as well as accounts receivable roles at Fujitsu Services Oy and Stora Enso. Sini holds a Master's degree in Economics and Business Administration from LUT University and a diploma in Digital Communication and Social Media from Tecnológico de Monterrey.