Ozlem Badak

Ozlem Badak has extensive work experience in the field of consumer insights and analytics. Ozlem is currently serving as the Global Director of Insight & Analytics at Premier Foods since May 2022. Prior to this, they worked as a Strategy, Insight & Analytics Consultant from November 2020 to April 2022, where they provided guidance to companies and brands on generating consumer and shopper insights, strategy development, big data analytics, and trends assessment.

Before joining Premier Foods, Ozlem held various leadership positions at renowned companies such as The Coca-Cola Company and Procter & Gamble. At The Coca-Cola Company, they served as the Insights Director, Department Head from September 2018 to October 2020. In this role, they led consumer and market understanding, guided company strategies, and cultivated a consumer-centric culture. Ozlem also led and coached the Insights Team.

During their tenure at Procter & Gamble, Ozlem held several senior positions. From 2013 to 2018, they served as the Sales and Shopper Analytics & Insights Director, CEEMEA and Global Channel Capability Leader. Ozlem was responsible for leading shopper and retailer understanding, shaping strategy and insights for the IMEA region, and guiding joint business planning for major customers. Prior to this, they worked as the Analytics & Insights Department Head, Member of Board of Directors, Turkey/CCAR, and Senior Consumer & Market Insights Manager, Detergents and Diapers, Turkey.

Ozlem's career at Procter & Gamble began in 2001, where they served as a Consumer & Market Insights Manager for CEEMEA Hair Care & Colorants and Associate Manager, Consumer & Market Insights, Beauty and Paper Categories, Turkey. In these roles, they contributed to portfolio strategy, product launches, brand strategies, and consumer targeting.

Overall, Ozlem Badak has a diverse background in insights and analytics, with experience spanning across various industries and regions. Ozlem excels in driving data-driven decision-making, developing strategies based on consumer insights, and fostering a consumer-centric culture within organizations.

Ozlem Badak completed their undergraduate studies in Industrial Engineering at Boğaziçi University from 1996 to 2001. Later, they pursued a Master's degree in Social Studies at Galatasaray University, which they completed from 2010 to 2012. In terms of additional certifications, they obtained a Digital Marketing Analytics certification from MIT Sloan School of Management and a Certificate of Women In Leadership from Cornell University in 2020. Additionally, they have a Harvard University Leadership Certificate, although the specific details of its completion are not provided.