Laurice Obtinalla

Laurice Obtinalla currently serves as the Category Development Manager at Premier Nutrition since September 2023. Previously, Laurice held the position of Category & Insights Manager for the Americas at WaterWipes, where responsibilities included developing category strategies and serving as a shopper expert. Prior roles include Category Leadership Manager at Clif Bar & Company, focusing on insights for eCommerce, and Category + Insights Manager at method products pbc, collaborating on retail growth strategies. Early career experience includes managing category insights at Del Monte Foods, leading category resets at Unilever, and working in various capacities at Southern Wine & Spirits. Laurice began a professional journey as an intern at INROADS and Target, following a BA in Sociology from the University of California, Berkeley.