Sofia Tavares

Sofia Tavares is an accomplished branding professional with extensive experience in strategic brand management across various industries. Currently serving as the Chief Brand Officer at Preply since August 2023, Tavares previously held significant roles at Delivery Hero, including SVP of Brand, where leadership was demonstrated in global consumer insights and the development of brand architecture across 45+ markets. Tavares has also worked as VP of Brand and Head of Brand at Petro China, where the focus was on enhancing executive brand representation, and held marketing management positions at Maison Camus, Bacardi, PepsiCo, Cadbury plc., and Black & Decker. Tavares holds a Master's degree in Marketing and Commercial Management from Fundacio Politecnica de Catalunya and a Bachelor's degree in Marketing from IADE.