Cassandra Menzies

Cassandra Menzies is an accomplished sales professional with extensive experience in business development and account management within the pet food and health industries. Currently, as Regional Sales Manager at Primal Pet Foods since December 2014, Cassandra oversees independent retailers and key accounts across Canada and the Central US, focusing on inventory and distribution management. Previous roles include Territory Manager for Fromm Family Foods in Western Canada, where Cassandra managed key accounts and distributions, and Account Manager for Joy of the Mountains and Lorna Vanderhaeghe Health Solutions, focusing on health and wellness retail environments. Cassandra also served as National Sales Manager for Albi Naturals and Account Manager for Carmi Flavors & Fragrances, gaining valuable expertise in sales leadership and marketing strategies. Educational qualifications include a BCom in Entrepreneurial Management at Royal Roads University, along with certifications in logistics and freight forwarding.