Liz Richards

Liz Richards is an experienced CRM professional currently serving as Senior CRM Manager at Primark since October 2021, where responsibilities include developing and optimizing the CRM function. Prior to Primark, Liz held the role of Senior CRM Manager at Weight Watchers UK from June 2014 to December 2021, focusing on enhancing the Customer Relationship Marketing Strategy and managing data and supplier relationships. Earlier roles include Global Senior Communications Manager and Head of Direct Marketing at Yell, and marketing positions at Yell Group and HMV. Academic qualifications include a Diploma and Certificate in Digital Marketing from IDM and a Bachelor of Arts in Public Policymaking and Administration from the University of Birmingham.