Carla Calleja is a CRM Manager at Primavera Sound, specializing in growth strategies and data-driven marketing automation to enhance user engagement and retention. With an extensive background in email marketing and CRM, Carla has held various roles, including Email Marketing Manager at Rakuten TV and Email Deliverability Manager at Emailvision, where leadership of a team of international consultants was a key responsibility. In addition to industry experience, Carla contributes as an associate lecturer at Universitat Oberta de Catalunya and has served as a guest lecturer at Escola Universitària de Disseny i Enginyeria de Barcelona. Carla's educational credentials include degrees in Media from Universitat Autònoma de Barcelona, Communication Campaigns from Hanze, and Interaction Design from Elisava School of Design and Engineering, complemented by further studies on user-centered services at Universität der Künste Berlin.
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