Michelle Collins

Michelle Collins is a highly experienced digital strategist with a diverse background in healthcare consultancy and digital solutions. Currently serving as a Senior Group Digital Strategist at Healthcare Consultancy Group since June 2023, Michelle's expertise spans various leadership roles, including Head of Digital Solutions and Multichannel Communications Director at Prime G since February 2019. Previous positions include Digital Engagement Director and Digital Project Manager at Ashfield, part of UDG Healthcare plc, and roles at KMP Digitata, BLISS Digital, Insight, Lightmaker, and Dell in client and account management. Michelle holds a BA (Hons) in Marketing from Dublin Business School and completed the Leaving Certificate at Loreto College.