Deanne Tita

Deanne Tita has extensive experience in retail services, currently serving as the Senior Vice President of Retail Services at PrimeWay Federal Credit Union since March 2017. Previously, Deanne held various positions at PFP Services from July 2011 to January 2017, culminating in the role of Sales Supervisor/Manager/AVP, where significant achievements included leading a team of sales representatives and fostering strong relationships with credit union management. Deanne’s earlier experience as an Assistant Sales Supervisor involved leadership training, research presentations, and coaching to enhance sales productivity. Beginning as a Sales Representative, Deanne developed expertise in insurance sales and built beneficial relationships with credit union members. Deanne holds a Bachelor of Arts in Finance from Michigan State University, obtained in 2002.