Ian Kaplan is a seasoned professional in business development and agency partnerships, currently serving as the Director for Principle since July 2024. Previously, Kaplan held the position of Senior Director at BrandActive from August 2018 to March 2024, where a focus was placed on brand implementation for major companies undergoing significant changes to their brand identity. Prior experience includes serving as the Head of Business Development and Marketing at J. Walter Thompson INSIDE from February 2005 to August 2018, where Kaplan contributed to revenue growth and team culture. From 1994 to 2005, Kaplan was the Executive Vice President at BSA Advertising, instrumental in establishing multiple offices and securing substantial new revenue. Kaplan holds a degree from the University of Miami Herbert Business School, earned between 1988 and 1992.
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