Samantha Swanepoel

Samantha Swanepoel is an accomplished marketing executive with extensive experience in brand development and strategic marketing. Currently serving as the Chief Brand and Marketing Officer at Private Property since April 2024, Samantha previously held prominent roles such as Chief Strategy Officer at Ampath Laboratories, where responsibilities included overseeing Group growth strategies and marketing communications. Prior to that, roles at Barloworld Equipment encompassed Chief Experience Officer, Divisional Executive Director, and General Manager, focusing on business transformation and marketing strategy. Additional experience includes leadership positions at RS Components, York Timbers, Mpumalanga Economic Growth Agency, Sky, Orange, Inter-Alliance plc, and Cresta Hospitality. Samantha holds a PhD in Marketing from the University of Pretoria, a Master's degree from the University of Bedfordshire, and a Postgraduate Diploma from CIM.