Alma García

Alma García has a diverse work experience spanning various roles and industries. Alma started their career as an Editora de medios electrónicos at Eficiencia Informativa in 2014, where they supervised the weekend team and monitored radio and TV newscasts. Alma then worked as a Colaborador at Foto Museo Cuatro Caminos, designing and executing social media strategies, constructing ideal archetypes, and creating educational plans and workshops.

In 2015, Alma became a Community Manager at TU CASA EXPRESS S.A. DE C.V., and later transitioned to a Media Planner role. Alma managed and monitored search and display campaigns on AdWords, created content for social media and blogs, and promoted the development of community management.

From 2016 to 2019, Alma served as a Manager of Marketing and Sales at Celulandia y Enkarga. Alma designed, planned, and executed marketing plans for both companies, managed and optimized the advertising department budget, and coordinated the creation of manuals for the team.

Alma then worked as a Specialist in Digital Marketing at BuróMC Seguridad Informática from 2018 to 2019. In this role, they created and sent mailings, redesigned the company website, developed landing pages, performed SEO analysis and monitoring, managed social media campaigns, produced content for social networks, implemented inbound marketing methodology, and executed AdWords campaigns.

In 2019, Alma joined Seteados as a Digital Marketing Coordinator, where they generated and developed websites for clients, organized mailing campaigns, coordinated with the creative team for new digital marketing campaigns, and defined buyer personas for different brands.

Alma's next position was at Rivieralty, where they served as the Director of Marketing from 2020 to 2021. Alma created digital campaigns on Facebook Ads and Google Ads, conducted mailing campaigns to attract brokers, hired external agencies for lead generation, and engaged suppliers for offline advertising. Additionally, they worked as a Project Manager for Marketing and Sales, focusing on implementing the CRM system for sales, creating manuals to support salespeople, and automating templates for scheduled prospect follow-ups.

In 2021, Alma joined Zebrands as an Onsite Analyst. Their responsibilities included analyzing digital campaigns and performance within the site, optimizing landing pages using Clarity, Hotjar, and Analytics heat maps, installing tags in Google Tag Manager and Analytics, reviewing user recordings to detect bugs and errors, and planning, requesting, executing, and optimizing placements in D2C.

Currently, Alma is working at Prixz as a Marketing Data Analyst, starting in 2023. However, specific details and responsibilities of this role were not provided.

Alma García has a diverse education history. In 2010, they began their undergraduate studies in Communication at Facultad de Estudios Superiores Acatlán, which they completed in 2014. In 2015, Alma enrolled in the Instituto Internacional Español de Marketing Digital (IIEMD) and completed a course in Digital Marketing, specializing in community management. During the same period, they also pursued a Diploma in Advanced Editorial Design of Newspapers, Magazines, and Websites at Facultad de Estudios Superiores Acatlán.

Alma continued to expand their knowledge in the field of marketing by attending specific workshops and courses. In 2016, they participated in an advertising course in Facebook Ads at Aprendamos MKT and a course in Adwords at Digitics. In 2018, Alma completed an intensive workshop in Adwords at Mercantitlan.

In 2017, Alma enrolled in UTEL Universidad and graduated in 2019 with a Master's degree in Digital Marketing. This degree allowed their to specialize in the field further.

In May 2021, Alma obtained a certification in Data Analysis from LinkedIn.

Overall, Alma García's education history demonstrates their commitment to continuous learning and professional development in the fields of communication and digital marketing.