Howard Seto

Howard Seto is an experienced professional in the sports management industry, currently serving as the National Sales Manager for Team Associations & B2B at Pro Hockey Life Sporting Goods Inc. since May 2021. Previously, Seto has held various leadership roles, including Squash Pro at the Town of Aurora, General Manager and Operations Manager at Sports International, and Director of Events and Operations at The Seto Group. With a strong background in event management and operations, Seto has also served as Vice President of Events at Beddington Sports Management and held management positions at Tennis Canada. Seto earned a Bachelor of Mathematics and Computer Science from the University of Waterloo between 1979 and 1983.