Jessica Korder

Senior Product Analyst at Product Madness

Jessica Korder is an experienced Product Analyst at Product Madness since September 2021, where responsibilities include building real-time and historical dashboards and automating KPI tracking to enhance engagement and monetization. Prior experience includes various roles at Nielsen from 2016 to 2020, such as Consultative Client Response for the Non-Alcoholic Beverage Industry, where Jessica significantly improved database quality for major clients, including Coca-Cola and PepsiCo. Early roles at Nielsen included working as a Senior Statistician and Regular Client Consultant for P&G Latin America, achieving notable reductions in penalties and increasing sales through strategic execution. Jessica holds an MSc in Business Analytics from Esade and a Bachelor’s degree in Economics from Instituto Tecnológico Autónomo de México.

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